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Vision & Mission - The Brilliance Behind Keller Williams

To understand Keller Williams ® as a company, simply look at our Mission, Vision, Values and Belief System to get a strong understanding that this company has a driven purpose, ambitious goals and a strong plan for achieving them.

Our Mission:  To build careers worth having, businesses worth owning and lives worth living.

Our Vision: To be the real estate company of choice for a new generation of sales associates and real estate owners.

Our Values:  God, Family, then Business.

Our Perspective:

We believe that real estate is a local business driven by individual associates and their presence within their communities. Our associates are the face of Keller Williams Realty, so our associates have a strong voice in guiding this business.

At Keller Williams Realty, we truly do care and this approach guides us every day in how we conduct our business. We support one another in achieving goals and celebrate the accomplishment of milestones. We treat each other with respect and integrity. We challenge ourselves and our colleagues in a productive, meaningful way. We lend a hand whenever it is needed. We encourage growth and self-discovery, and have fun in the process.

Giving where we live.


Keller Williams Realty RED Day

RED (Renew, Energize and Donate) Day is a Keller Williams Realty service initiative dedicated to improving our local communities.

KW Cares

KW Cares is the brainchild of Keller Williams agents who had a dream to reach out and support fellow KW associates in times of need. Mo Anderson, vice chairman of Keller Williams Realty Inc., took this dream and brought it to fruition as a public charity – KW Cares.

Today, KW Cares is supported by all associates across North America. It has truly become the heart of the Keller Williams culture in action – finding and serving the higher purpose of business through charitable giving in the market centers and communities where our associates live and work.

Community Involvement

Keller Williams is an active partner in communities across North America. Our involvement includes numerous local charities and a 10% tithe to selected charities by KW Cares.

Our Family Reunion

Our dynamic annual meeting of agents and brokers is the best-attended company event in real estate. More than 10,000 of our family members gather to learn, socialize and become inspired to accomplish even greater goals.

Win-Win: or no deal
Integrity: do the right thing
Customers: always come first
Commitment: in all things
Communication: seek first to understand
Creativity: ideas before results
Teamwork: together everyone achieves more
Trust: starts with honesty
Success: results through people


Our current initiatives.

Green Your Home. In 2011, we published the book Green Your Home to help consumers and our agents find an easy path to a healthy, money-smart and sustainable lifestyle at home.

RED Day. The Keller Williams family works together each year to give back to our communities through locally-focused service programs like RED Day. Our efforts have collectively given hundreds of thousands of community service hours.

Paperless transactions. In 2011, we became the first real estate franchise to make every market center capable of paperless real estate transactions through our award-winning eEdge system.

Keller Williams Realty is committed to a better future for all.

Our green mission.

At Keller Williams Realty, we care about the place you call home. We understand that it’s more than a collection of concrete, wood and steel. It’s more than an asset to be bought and sold. It’s where you feel safe, where you can take a deep breath, where you gather with your family and friends, and where you build your strength.

Since our founding, it has been our company’s stated mission to build careers worth having, businesses worth owning, and lives worth living. We realize now, more than ever, that a life worth living is one that is healthy, money smart, and sustainable—priorities that are essential to the "Green Your Home" model. Greening your home not only builds lasting value in what is yours, but it cements a life worth living for future generations.

Our belief.

We believe that greening your home is a quality-of-life choice for here and now, as well as a necessary step to protect our planet and its resources for future generations. We trust in the power of individuals and their ability to learn, change, and make sustainable choices. We believe that now is the time to start—and that change begins at home.

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